Recently I started attending the gym and working out. The reality is that what I wanted was immediate results. That's unrealistic. Just like my friend Cathey Armillas says, "It's better to be consistently good than occasionally excellent."; your marketing rarely benefits from being occasionally great. Real gains in the gym and marketing are made by being consistent. By showing up every day and putting in the work.


Rather than write another article on the importance of responsive design or responsive websites. I want to tell you about the importance of working with responsive people, responsive clients, and a responsive agency.

Responsiveness is how your business got to where it is today. What does it mean to be a responsive person? Responsive people realize that stuffy traditions have their place but being open to new opportunities, tactics, and approaches are how progress and greatness are made. Celebrate that you are the kind of person who embraces change! Change is good!